Pay per click is an advertising model used on, advertising networks, and content blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service pay per click. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown pay per click. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or pay per click above the "natural" or organic results on search engine results pages, or anywhere pay per click a chooses on a content page.
Pay per click ads may also appear on content network websites. In this case, ad networks such as and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.
While many companies exist in this space, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as Costs Per Click (CPC), vary depending on the search engine, with some as low at $0.01. Very popular search terms can cost pay per click much more on popular engines. Arguably this advertising model may be open to abuse through, although and other search engines have implemented automated systems to guard against this.
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